The ROE stands for Retail of Empowerment and is a modern fashion brand focused on empowering women of all ages to be genuinely & unapologetically themselves. Their goal is to provide more than retail. They have created a community of women that embody and express confidence, even on days they don't necessarily feel it.
We're sharing a sneak peak at their new brand identity, a video teaser, and social media content we've created for The ROE's upcoming shop relaunch!
The ROE team came to us for a fully reimagined brand identity. Their previous logo design (shown below) was already bold with a simple black & white look. Our job was to revamp and renew for a more upgraded, modern feel.
Paired with a new color palette, font selections, and brand imagery, The ROE's new design visually represents a company created for a target audience of women that enjoy style and feeling confident.
Our process for social media content begins with what we call the "grid concept", where we start designing by first setting up a grid of squares (usually 3x3 or 3x4) and assigning brand colors to each block in a cohesive pattern. This allows us to see the bigger picture of the overall feed so we can create variety within the visuals as well as the content strategy.